We have heard this at least once – Online Reputation, but not many of us have known this. Want to know what your digital reputation is? Try a small experiment – sign out of all your Google accounts, type your name in the Google search and see what appears on the first page results. Most of your results would be populated from Facebook, LinkedIn, Twitter and Google+. Some other results might appear from some mentions on articles if any and tags by friends and followers.
Now that’s where the reputation gets at stake – the tagging. Did you see any old embarrassing pictures you might have shared on a social network and forgotten about it? Or did you find a negative review or a tarnishing comment which might have happened in the past or related to an old incident which you have left far behind?
Now try to search a celebrity name on Google. What do you find on page 1?
That is why Digital Reputation Management becomes highly important for artists. Digital PR gurus and Online Reputation Managers are the specialists who can help you sort this problem in easy ways. Deleting the existing negative / obsolete information is not an option because sometimes the source of this information is a third party site or out of another person’s profile whose privacy and information sharing settings are not accessible. Sometime even a Law suit will not help you. Even if you get the information deleted, the digital record of that information is so deep that it can come back to you haunting later.
The trick is to get that negative information far away from page 1. If a piece of information is off page 1 on Google then it basically doesn’t exist. A study shows that 91.5% traffic is on page 1 of Google while a mere 4.8% reach page 2 and just 1.1% reach page 3.
For a celebrity, it becomes very important to have positive news, be diplomatic while communicating on any online platforms, and also ensure to associate with image fitting brands. These collectively form the digital reputation as well as the brand image.
Increase use of internet and social media has brought the world closer by bringing information to us with the click of a button. But, it has also made the information security a big challenge.
“Social media is a way to connect with fans and there’s a lot out there saying you need to start posting more. On the flipside of that is it’s a good way for people to vent their frustrations. I look at it as bullying, essentially. It’s just not worth it. I’m like any other person; I don’t like seeing things like that. It’s ridiculous. It just shows people are pretty clueless about a professional athlete’s life. You can’t live and breathe it 24/7.” Says Shaun Johnson in an interview when asked about the recent social media bash he faced.
What typically happened was that Shaun uses Instagram to post pictures of his personal or rather regular life which includes his party snaps, pictures with his girlfriend and more such. These pictures however, often result in backlash by Warriors fans who accuse him of not being match-fit during the rugby league.
Self publishing tools for online platforms have enabled almost everyone with a phone camera with effective zooming and impressive pixel resolutions to take some rare pictures which might include celebrities most often. This means that the celebrities’ privacy are no longer their affair alone.
Instagram has a trending hashtag #celebsighting which has more than 2000 images which captures the celebrities in their rarest avatars or rather just normal / regular life activities.
So what is it that you can really do online as a celebrity? Just maintain your celebrity online profile in the best way possible. Being discreet and populating your content consciously on various online media is something celebs are missing these days and that’s where Online Reputation Managers / Companies enter as the saviors.