Getting Inside ICC Digital Insider

Brands like to have the best image and perception built to have the right emotions attached to their audience. In order to do so, brands have to focus on the most effective communication strategy. Not only do brands need to invest heavily in communication across the right platforms, but also in associating with the right […]

Content is King

Content marketing is at the heart of most successful digital marketing campaigns. Behind every great brand is a wealth of valuable and relevant content that really connects with the company’s audience. The content must be valuable to the customers and consistent in quality. It is a key tool for SEO and helps the website to get […]

Importance Of SEO

“No website can stand without a strong backbone. And that backbone is technical SEO.” Search engine optimization (SEO) refers to techniques that help your website rank higher in organic search results, thus making your website more visible to people who are looking for your product or service via search engines.  Search engine optimization also helps […]

Cognitive Marketing

In the present associated economy, consumers leave behind ample clues about their identities, interests, and preoccupations. These associated customers uncover identities of what they require over a scope of advanced and physical sources. As tech-empowered purchasers to peruse the web, navigate web-based business locales, meander retail locations, or associate on informal organizations, they disclose to […]

Digital Campaign – What makes it Right?

Online advertising is unlike any other mode of marketing communication. Here, you not only have the flexibility of choosing the right platforms to communicate about your brands, products and services but you also can get into the specifics of demography the ad needs to be targeted to as well as the format / type of […]

What’s on your page 1 Google search?

We have heard this at least once – Online Reputation, but not many of us have known this. Want to know what your digital reputation is? Try a small experiment – sign out of all your Google accounts, type your name in the Google search and see what appears on the first page results. Most […]

The 4 C’s of a Social Media Campaign

I recently gave a lecture to under-grad students at Christ University. Below is a snapshot of the guest lecture session. What typically goes into planning a social media campaign.Concept >> Connect >> Content >> Communicate CONCEPT:The first step to structure your campaign is to have a detailed concept. You campaign concept will include two major actions: Idea: Idea is the first step towards structuring […]